Champagne Taittinger was one of the French wineries showcasing their wares at the Vancouver International Wine Festival.A wine and spirits marketer I follow on social media recently posted to their Instagram story a countdown timer tracking the Canadian March 1 launch of White Claw Hard Seltzer, which has taken the United States by storm.
Taittinger Brut Réserve Champagne is a clean and citrusy sparkling wine that offers mouthwatering refreshment from start to finishTaking advantage of the spotlight, French winemakers have been front and centre at trade and consumer tastings, holding court at wine dinners and seminars to explain the nuances that make their wines special. If ever there was a time to be out in force preaching to the converted about why French wine matters, this is it.
There’s serious competition from craft beer, cannabis, spirits, cocktails and an exploding segment of ready-to-drink products including hard seltzers as well as non-alcoholic selections. The clock is ticking. Wine producers are faced with the need to embrace more Insta-friendly packaging and speak to health-conscious consumers to ensure long term success. Who’s up for making wines that taste good and promise to make us look good, too?
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