There’s certainly an abundance of advertising alcohol as a cool, refreshing beverage. But has booze become too normalized?WOLFVILLE, N.S. — There’s new research out that suggests folks under 40 need to watch their alcohol consumption carefully.
She started out with her name adding, “I’m an alcoholic.” It doesn’t get any simpler than that, but those words make any message a woman packs more powerful.She aimed her talk at female students, noting that males have, until recent years, been the face of an extreme level of alcohol consumption. “Thanks to the creative, targeted marketing of the alcohol industry, alcohol has a prominent, stylish presence in the lives of women today. For the coming-of-age woman, alcohol is now flirty and fun.”
“Social networking sites... are honing a more aggressive and insidious form of marketing that tracks online, and profiles, and tailors specific marketing accordingly.” In her book, Dowsett Johnston dissected the psychological, social and industrial factors involved in the new ‘epidemic,’ noting that advertisers and corporations have taken to targeting women.She says drunkenness has become normalized. It would appear that those women working in male-dominated environments have an increased risk of alcohol use disorders. And there is a price to pay.
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