Tim Hortons launches pizza nationally to 'stretch the brand' to afternoon, night

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TORONTO — Tim Hortons executives and chefs have collectively eaten thousands of flatbread pizzas over the last several years.

There were versions that were spicy, others that begged for flavoured oil to be added to the base and a slew designed to figure out which combination of cheeses would nail the"ooey gooey factor."

Tim Hortons is hoping to turn that around when it follows up a two-year flatbread pizza pilot with the national launch of cheese, pepperoni,"bacon everything" and chicken Parmesan varieties Wednesday, a month before its sixtieth anniversary. "Every operator, regardless of whether it's Tims or something else, has their peaks and they're trying to fill other times of day."

Executives always saw flatbread pizza as an eventual menu item but took a long-term approach, launching wraps and bowls first.

 

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