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Tim Hortons launches pizza nationally to 'stretch the brand' to afternoon, night

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Tim Hortons News

Chicken Parmesan,The Canadian Press

Tim Hortons is launching flatbread pizzas nationally in a bid to pick up more afternoon and evening customers. The chain says cheese, pepperoni, 'bacon...

Tim Hortons is launching flatbread pizzas nationally in a bid to pick up more afternoon and evening customers.

The launch follows a two-year flatbread pizza pilot that spanned select Calgary, Greater Toronto and Winnipeg restaurants.Chief marketing officer Hope Bagozzi says the company believes opportunity lies in the later part of the day because its market share in the afternoon and evening is still small for a company of Tims' size.The move puts Tims in competition with major pizza chains and mom-and-pop pizza shops with loyal followings.

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Chicken Parmesan The Canadian Press

 

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