, we meet Margee Kerr, a sociologist who studies fear and is an expert on haunted houses . Kerr believes that the popularity of these attractions has a lot to do with our body’s “ fight or flight mode ,” when our breathing speeds up and neurotransmitters including dopamine and oxytocin — typically associated with feeling good — are released. Knowing we’re not in actual danger lets us enjoy this elevated state.
The perfect haunted house strikes a balance between making us feel afraid and letting us know that we’ll make it out at the end. One way to do that is to make sure participants can go through the haunted house with friends or a significant other. “You have somebody who has a painted-on smile, but their mouth is actually frowning. You can’t really get an idea of what they’re feeling or what they’re going to do,” she explains. “It’s dissonance. It’s our brain saying, ‘Is this person, you know, safe or not?’”
Our sense of smell can be especially powerful. “It’s the only sense where we’re actually sensing molecules from the environment that trigger the neurons to fire,” says Kerr. Smell has also been found to beBut haunted house designers need to be careful: our brains understand fear and disgust differently, and adding a smell that’s too strong or revolting can pull people out of the experience.
Haunted Houses Fear Fight Or Flight Mode Enjoyment Stress Relief Context Safety
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