The Dyson Supersonic Nural Hair Dryer Is Here

Is there anything more fun than being let in on a secret? As I toured Dyson’s massive Research, Design and Development campus in Malmesbury, England earlier this year, I was struck by the amount of security and confidentiality everywhere. I was scanned in through one door that allowed me to walk exactly ten steps before needing to be scanned in through the next door, and so on and so forth.

So what’s the big secret? Well, it’s not a secret anymore. Dyson just launched its latest hair tool, the. The available-to-consumers Supersonic Nural is an updated version of Dyson’s first foray into hair back in 2016, the Supersonic. You read that right: an even more advanced version of what was already the most technologically advanced hair dryer on the market.

The updates include new sensor technology that protects scalp health by automatically reducing heat as it gets closer to your head. It also has a motion-sensing feature that deactivates the heater and decreases airflow when you’re in between styling passes . This allows Supersonic Nural to cut way back on its energy use.“We started working on Nural back in 2021, five years after Supersonic launched,” says Steve Williamson, Hair Care Category Manager, Commercial Engineering RDD Haircare.

A major part of that journey involves watching how people use the products, both through in-lab testing prior to launch, and on social media post-launch.currently has 7.7 billion views on TikTok, most of which are videos of users posting GRWM or how-to videos using their Dyson hair tools. “I think I’ve watched every single video. There’s just no shortage of people we can learn from,” says Pierce.

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