The Spanish-language audience average for the game was 951,000, a record for the most-watched Super Bowl game in Spanish-language cable television history. It was also the most watched non-soccer event in Spanish-language cable history.
Unsurprisingly, Kansas City and Philadelphia were the two highest-ranked markets. Kansas City led the way with a 52.0 rating and 87 share followed by Philadelphia’s 46.3/77. Cincinnati, which lost to the Chiefs in the AFC championship game, and Minneapolis also recorded 77 shares. Steve Williamson, senior vice president of the market research firm GWI. said surveys show that trust in brands is down this year and companies were looking for well-known names for a boost.
Source: Entertainment Trends (entertainmenttrends.net)
And still, no one gives a sh*t about american football except americans. Report on stuff that Canadians care about, globe and mail.
Must have been nothing on the tele that day!
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