Even though Sunday’s game between the Kansas City Chiefs and Philadelphia Eagles came down to a field goal with 8 seconds remaining, Fox fell just short of its goal.
The 2015 game between New England and Seattle on NBC holds the record at 114,442,000 viewers , followed by Super Bowl 51 in 2017 on Fox between Atlanta and New England . According to Adobe Analytics, this year’s digital feed averaged a Super Bowl-record 7 million streams, an 18% increase over last year and more than double Fox’s last Super Bowl in 2020 .
The Spanish-language audience average for the game was 951,000, a record for the most-watched Super Bowl game in Spanish-language cable television history. It was also the most watched non-soccer event in Spanish-language cable history. The flood of ads during what is easily television’s most-watched event of the year was heavy on celebrities — Ben Affleck, Ozzy Osbourne, Matt Damon, Maya Rudolph, Martha Stewart and “Breaking Bad” cast members.
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