Kansas City Chiefs quarterback Patrick Mahomes holds the Vince Lombardi Trophy while talking to Terry Bradshaw after the NFL Super Bowl 57 football game against the Philadelphia Eagles, Sunday, Feb. 12, 2023, in Glendale, Ariz. The Kansas City Chiefs defeated the Philadelphia Eagles 38-35.and a close game would lead to a record night.
The total includes the broadcasts on Fox and Fox Deportes as well as streaming on Fox and the NFL’s digital sites. The figures are via Nielsen and Adobe Analytics. It is a slight increase over the 112.3 million average for last year’s Super Bowl. The Los Angeles Rams’ victory over the Cincinnati Bengals was broadcast by NBC and Telemundo and streamed on Peacock and NFL digital sites.
It was the third straight year the streaming average has surpassed 5 million. The first Super Bowl to be streamed, in 2012, averaged 346,000.averaged 118.7 million viewers, making it the second most-watched in Super Bowl history. Katy Perry’s 2015 performance holds the top mark at 121 million. Unsurprisingly, Kansas City and Philadelphia were the two highest-ranked markets. Kansas City led the way with a 52.0 rating and 87 share followed by Philadelphia’s 46.3/77.
The flood of ads during what is easily television’s most-watched event of the year was heavy on celebrities — Ben Affleck, Ozzy Osbourne, Matt Damon, Maya Rudolph, Martha Stewart and “Breaking Bad” cast members.
Source: Entertainment Trends (entertainmenttrends.net)
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