Millions of people are preoccupying themselves in coronavirus isolation with various forms of technology, from Disney+ to DoorDash and FaceTime to Fortnite. But after a long day of distance learning or working from home, there’s only so many glowing pixels we can endure. That could explain why an old-school trade is seeing an unexpected resurgence right now.
Puzzles and board games are constantly under threat from technology, including from digital recreations of themselves now commonplace on app stores. Yet, their chipboard construction has proved to be incredibly resilient, the tactile experience and interlocking pieces impossible to replicate on a touchscreen in a satisfying way.
The low-tech pastime got an endorsement from Conan O’Brien this month. The comedian posted a YouTube video talking about his swell of puzzle usage during the pandemic and showing how he sanitizes a White Mountain-brand puzzle with a boiling pot of water. “There’s a thousand pieces in here,” O’Brien joked. “Each one could possibly be infected.”
White Mountain has attempted to modernize its designs as a way to appeal to new audiences. It tried political-themed puzzles after Barack Obama and Donald Trump were originally elected president, but they were duds. People apparently didn’t want a reminder of Washington drama, Minton said. The current crop of bestsellers for White Mountain resembles what the list might have looked like in the 1950s: puzzles featuring images of a classic American diner, Hostess desserts and iconic cereal boxes.
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