It is the first time the company has designed and made in-game uniforms with its own branding for a major North American professional sports league. Fanatics, which was criticized for Major League Baseball uniform issues that MLB and the MLB Players Association later said Nike was responsible for and was fixing for next season, is using the same factory that has made hockey sweaters for decades.
Keith Leach, Fanatics' NHL VP and general manager, said one of the initial prototypes developed in 2023 showed “board burn” wear and tear that dissipated sleeves, leading the company to add an extra layer of reinforcement to solve the problem. He said equipment managers reacted positively to the change, which was tested during some summer skates and refined before moving on in the process.
Fanatics and the NHL, which reached a 10-year agreement in March 2023, wanted to keep the changes to a minimum. Teams were given a moratorium on rebrands, other than Anaheim and Los Angeles already in process and the notable exception of the Arizona Coyotes moving to Salt Lake City in April and recently becoming known as the Utah Hockey Club.
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