New tools, technology to help number of self-employed Canadians skyrocket

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Almost a third of traditionally employed Canadians, or about seven million people, say they intend to pursue self-employment in the next two years

“New business starts might be on the decline, but people have a positive outlook toward the future,” said Paul Cowan, FreshBooks’ chief marketing officer, attributing that optimism to the ease of starting a business today.

“Self employment is no longer necessarily just a full-time calling,” Mr. Kelly said. “People sometimes start off at the kitchen table with a side hustle or a side hobby, but then turn it into a full-time business, and isn’t that a great way to get in?” For example, while there may be more products, services, tools and resources designed for those who are self-employed, Mr. Cowan explains that it takes a high degree of technical know-how to utilize them effectively.

“There’s no doubt that it’s become far simpler and far easier,” he said. “There’s more and more content, widely available and easily accessible, to guide entrepreneurs through that [process] than has ever been available.” Mr. Bergen adds he doesn’t have to look very far for an example of just how low the barrier of entry to self-employment has become.

 

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