NCAA Women's Championship Was Most Watched Basketball Game In 5 Years

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South Carolina’s victory over Caitlin Clark and Iowa in Sunday’s women’s NCAA championship game had a preliminary audience average of 18.7 million.

in Sunday’s women’s NCAA championship game had a preliminary audience average of 18.7 million on ABC and ESPN. The only sporting events in the United States to draw a bigger TV audience since 2019 have been football, the World Cup and the Olympics.

The 2015 Final Four game between Wisconsin and Kentucky on TBS is the only college basketball game on cable to draw over 18.7 million. That game averaged 22.63 million.Clark and Iowa have the three biggest audiences for women’s college basketball. The Hawkeyes’ victory over UConn Friday night averaged 14.2 million, and their April 1 victory over LSU in the Elite Eight, a rematch of last year’s title game, drew 12.3 million.

The women’s final also had the biggest audience for a Sunday afternoon sporting event on ESPN and ABC since Jan. 10, 2021, when an NFL playoff game between the Baltimore Ravens and Tennessee Titans averaged 24.82 million. At HuffPost, we believe that everyone needs high-quality journalism, but we understand that not everyone can afford to pay for expensive news subscriptions.

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