An undated photo from files showing pieces of Lego. DENMARK OUTTORONTO -- In an effort to improve sustainability and keep Lego blocks out of the trash, Lego is expanding its Lego Replay initiative to Canada, allowing kids to donate their old Lego blocks to Canadian children’s non-profits.
The company says it has seen a “dramatic increase” in donations to the Lego Replay program since the onset of the COVID-19 pandemic. In March, the company shifted from larger classroom-sized donation boxes, to smaller individual-sized boxes to promote safer learning in classrooms. Lego, like other big brands, is looking to please consumers worried about plastic's impact on the environment. The company is working to find other materials for its colourful bricks, but finding one as durable as plastic has been a challenge.
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