Ikea to launch plant-based meatball with carbon footprint 25% smaller than pork and beef

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Pea protein will ‘look like meat and taste like meat’ unlike Ikea’s earlier attempt at veggie balls

Ikea will start selling plant-based meatballs that have a carbon footprint 25 times less than that of the group’s classic pork-and-beef ones as the flat-pack retailer seeks to slash its emissions by testing ideas such as renting out or refurbishing its furniture.

Ikea launched veggie hot dogs, which have a seventh of the climate footprint of meat ones, at the end of 2018 and sold 10 million in the first year, and started to sell plant-based strawberry ice cream. Last year marked the first that Ikea managed to reduce its absolute emissions while increasing revenues. Sales increased 6.5 per cent in the year to the end of August 2019 while emissions from Ikea’s materials, production, supply chain and use of products decreased 4.3 per cent thanks to a big increase in renewable energy in manufacturing and more energy-efficient lights sold to customers.

After its foray into furniture leasing was revealed by the Financial Times a year ago, Ikea has started four trials, including of student furniture in the Netherlands and office equipment to small businesses in Switzerland. It has also tested refurbishing and reselling used furniture such as sofas.

 

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And yet silence about all the non recyclable garbage furniture they produce

Start the car.....and never take it to Ikea again!

All meat is plant based.

Now that IKEA has come out with Gretaballs when will they launch Thunbergers?

If it’s like anything else from ikea, it’s garbage. I’ve always said “ikea” is Swedish for junk

Anything to appear virtuous with all that Nazi money

I don’t care and will never eat that crap.

I would really like to know how they come up with these carbon footprint numbers and what is included. I doubt they're anywhere near acurate.

👏👏👏 Nobody cares!

OFFS

Who gives a shit ... I don’t know many people that would eat there now, I can’t imagine more people will go for crappy plant meatballs 😂

Chemicals don't far, that's why

What on earth is the point of a Swedish meatball, that has no meat?

And sure enough..it looks like 'pressboard' CarbonFootprint CanIFlossNow ?

Explain

The local IKEA locked its workers out for over two years in an attempt to break the union. This company is as fake as its meatballs which it can shove up its.... however one says that in Swedish

i don’t get why companies keep trying to sell food that looks like meat, smells like meat, feels like meat and taste like meat - to people who don’t want meat, don’t eat meat, or downright hate meat

Eating a rib-eye steak...with all the trimmings... in one hour

Good for you.... when people don’t eat them you can use them as casters on some of the chairs

So IKEAtoday is not launching a meatball! That’s news we need to read about .... pass

probably LOADED with sodium like their other ‘meatballs’.

Nope

Not a meat ball... stop scamming people

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