The partnership provides MEC with a stronger brick-and-mortar presence in the Toronto-area and online, while giving Hudson’s Bay access to the attractive outdoor recreation market, executives with both retailers said in an interview.
“For Hudson’s Bay it’s essentially a brand new category,” saidWayne Drummond, president of Hudson’s Bay. He added that the partnership brings MEC’s outdoor expertise to the department store.Article content The shops will feature MEC’s in-house label as well as popular outdoor brands like Scarpa, Salomon, the North Face and Black Diamond.
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