The shops will feature a selection of outdoor gear, footwear and apparel, with an extended offering of goods available on TheBay.com later in the season.
MEC said its shops inside the department store will mirror the experience and expertise available at its 21 standalone stores. The shops will feature MEC’s in-house label as well as popular outdoor brands like Scarpa, Salomon, the North Face and Black Diamond. “The offer online is really an extended aisle so we can offer a lot more product to the Bay’s customer population than just the assortment that we have in the stores,” he said.
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