, according to the Pathmatics estimates. Four advertisers reduced spending between 92% and 98.7% from the week before Musk’s acquisition through the end of the year.
But the company said those estimates do not account for deals advertisers may receive from Twitter, or promoted trends and accounts. “It is possible the spending data could be higher for some brands” if Twitter is offering incentives, Pathmatics said in an email.In a November event on Twitter Spaces, Musk, addressing the issue of companies pausing ads, said that he understands if advertisers “want to give it a minute.
The Pathmatics estimates show continued upheaval in Twitter’s main revenue stream heading into 2023, led by a pullback from top consumer brands. “They’re frankly really amazing incentives. Honestly, I’ve not seen that type of incentive ever from any advertiser,” said Molly Lopez, owner of ad agency HITE Digital Miami.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: globeandmail - 🏆 5. / 92 Read more »
Source: financialpost - 🏆 7. / 85 Read more »
Source: KitcoNewsNOW - 🏆 13. / 78 Read more »
Source: KitcoNewsNOW - 🏆 13. / 78 Read more »
Source: calgarysun - 🏆 63. / 52 Read more »
Source: calgaryherald - 🏆 64. / 52 Read more »