Online sales were down eight per cent year over year to $280.8 billion, bucking the global trend of an increase of two per cent, Salesforce Inc. said in its annual Cyber Week report.Sign up to receive the daily top stories from the Financial Post, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails.
Mobile devices were the most popular vehicle for shoppers, accounting for 70 per cent of Black Friday’s traffic, while 29 per cent used computers and three per cent used tablets. The findings from Salesforce, which analyzes shopping data from more than 1.5 billion shoppers on its Customer 360 platform, seem to echo gross domestic product and retail sales data that indicate Canadians have been slowly pulling back on spending.Article content
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