TORONTO -- Canada’s Olympic team appears to be putting their meme-worthy formal wear to bed after announcing a partnership with Lululemon to provide their clothing for the next four Olympic Games.
“Supporting these incredible athletes as they prepare to compete on the world’s largest sporting stage is a privilege,” Lululemon CEO Calvin McDonald said in a news release. Lululemon takes over the contract from Hudson’s Bay Co., which had been outfitting Canada’s athletes since the 2006 Winter Olympics in Italy.
In 2018, the outfits given to Canada’s winter athletes included a red and black flannel shirt, similar to what a stereotypical lumberjack would wear.
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