, starting with the 2022 Beijing Winter Games, which open in February. The deal also includes the 2024 Paris Summer Games, 2026 Milan-Cortina Winter Games and the 2028 Summer Games in Los Angeles. Financial details of the deal were not disclosed.
“The executives and staff of the COC and CPC are overjoyed, and the athletes are over the moon with the selection. So many of them already wear the apparel, and use the accessories and yoga mats and many are already athlete ambassadors, so it’s just a perfect fit.” As McDonald worked on the deal with the COC and CPC, he learned about the tradition that takes place in the athletes’ village of each Games, in which athletes from different countries often trade pieces of team clothing. That prompted McDonald to make a prediction.
“We’re always interested in looking at performance, innovation, accessibility and inclusive clothing, and oftentimes that doesn’t come right off the rack, particularly when you’re dealing with world-class performance,” O’Neill said. “We want to raise the bar.”COC’s new deal ends HBC’s 16-year-run, which spanned eight Games, as Team Canada’s official outfitter. The company designed Canada’s uniforms for the Turin, Beijing, Vancouver and London Games, then renewed for 2013 to 2020.
“Hudson’s Bay has been a strong supporter of Team Canada for 16 years,” the statement said. “We are incredibly proud of the kits worn by the athletes on the world stage, and the support we provided a generation of athletes. We wish them continued success and remain steadfast fans of Team Canada.”
Source: News Formal (newsformal.com)
The ROOTS gear was my favourite.
Well, when you put trash forward as uniforms, you get replaced. HBC has been disappointing Canadians with our Olympic swag for years. Change is good but this change is great.
This is iconic
Wouldn’t it be great if they prioritized Canadian companies that made clothing in Canada? There are many amazing designers and manufacturers here. Sure, costs more, but the Olympics aren’t exactly a low cost endeavour.
Oh great, $100 for $20 leggings 🙄 I've been boycotting Lululemon for years.
Don't fk this up lulu
Our Olympians should be clothed by a company that produces their clothes in Canada, not one that moved their production lines for increased profits. And who's owner and former CEO makes body shaming comments to women who wear a size greater than a 6.
The racist and sexist clothing company getting a government contract hmm
Hudson Bay bribes less than Lululemon, I guess!
Looking forward to seeing the new look for our athletes!
Yikes
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