Your next Canada Goose coat might be on its second life by the time it gets to you.
"The resale market is growing like crazy, even faster than just regular commerce, and for us, it really taps into our target demographic," she said. Canada Goose is also no stranger to the circular economy — it has been making fabric and material donations to remote communities and Indigenous sewers since 2009 — but has never offered a trade-in program before.
Meanwhile, a women's PBI Expedition parka retailing for US$1,825 in July would make someone between $1,047 and $733, depending on its condition, when traded in.
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