Canada Goose launches second-hand, trade-in program in Canada

TORONTO -The Toronto-based, luxury apparel company announced Thursday that it is bringing Generations, a platform allowing consumers to shop for and trade in pre-loved pieces from the brand, to Canada.

"The resale market is growing like crazy, even faster than just regular commerce, and for us, it really taps into our target demographic," she said. Branded resale programs cropping up recently include one from Hudson's Bay and baby gear startup Rebelstork and another from Canadian department store chain Simons and resellers LXRandCO and VSP Consignment.

Though many Canada Goose customers hang onto their apparel for years and sometimes, decades, such numbers convinced the company that there was an opportunity to give people a chance to resell their items. Canada Goose hats, gloves, mittens, scarves, face masks, hood trims, home accessories and footwear are not eligible for the program, but Baker said the company is open to easing up on exclusions eventually.

Following the item's review, trade-in customers will receive a Canada Goose gift card. The company will make any repairs it can to the pre-loved item and then list it on the Generations website with a reduced price.

Source: News Formal (newsformal.com)

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