CUPERTINO, Calif. — Apple Inc. revealed on Tuesday that its streaming TV service will kick off Nov. 1 and cost $5.99 a month in Canada, as the tech giant reaches a turning point where it focuses as much on services as its hardware and software.
While the iPhone still makes up more than half of Apple’s sales, Tuesday’s event may nudge it off center stage after a decade in the limelight. The new strategy comes as iPhone sales have declined year-over-year for the past two fiscal quarters and investors are fixed on the growth potential for services.
With streaming content, Apple is entering a crowded field. Since Apple’s initial television event in March, rivals like Walt Disney Co have since announced a US$6.99 per month service that will contain that firm’s iconic children’s content. Apple said the seventh generation of the iPad will start at US$329 and be available to order starting Tuesday and in stores on Sept. 30.
lemmings step up.
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