Craving a Frosty? Better get it on a slow day if you're going to a Wendy's that'll be testing surge pricing in the U.S. The company recently announced the move for some locations as part of its new digital menus to be launched next year.A sign is posted in front of a Wendy's restaurant on Aug. 10, 2022 in Petaluma, Calif. The fast-food chain will test surge pricing on its new digital menus at locations across the U.S.
The company is testing more "enhanced features" like this one alongside its digital menus, said CEO Kirk Tanner during the earnings call. "I think what you're going to see is a surge pricing that is in the pennies," said Carter. "I don't think this is going to be something where you see, all of a sudden, a dollar fluctuation or something of a noticeable difference."Springsteen's 'dynamic' ticket prices just the latest twist in Ticketmaster saga
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