, Leatrice Eiseman, the new Colour of the Year is “inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
Ready to embrace the fearless and optimistic shade? Click through the gallery of Viva Magenta-coloured items below to see how you can incorporate the 2023 Colour of the Year into your life.
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