Marketing guru Russel Howcroft has slammed the Federal Government's new anti-vaping campaign in his latest podcast episode.
The campaign uses the threat of social harm, not cancer, to get its message across, ditching the distressing, graphic images of people dying in hospital beds seen in previous anti-smoking campaigns. The Federal Government's $63.4 million 'Give Up For Good' campaign includes four separate approaches which hope to raise awareness of the health harms of smoking and vaping, and encourage Australians to take advantage of quit support services.
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