Customers collected millions of the eco-friendly kits during the program’s inaugural campaign in 2019 however, they missed out last year due to the global pandemic.
Woolworths Chief Marketing Officer Andrew Hicks said this year the company hoped the seed kits would get Australians thinking about the critical role honey bees play in supporting food supply. Elizabeth Weston, 6, and Rachael Huggins, 7, excited to get their hands dirty with new Woolworths seed kits. Picture: Jeremy Piper“The Woolworths Discovery Garden program is a part of our ongoing commitment to sustainability, which aims to not only have a positive impact on the planet, but start conversations among families that result in positive change for the local environment to help create a better tomorrow.
“The program works to support ‘Healthy Bees – Healthy People’,” he said. “Honey bees do more than produce honey, they play a vital role in the pollination of many of our foods. In fact, one in three mouthfuls of the food we eat relies on honey bees for pollination.”
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