Woolworths’ Metro60 fast grocery delivery launches in Melbourne

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The rollout from five Melbourne Metro stores which incorporates 40 suburbs comes hot on the heels of its Sydney offer.

Supermarket giant Woolworths is ramping up its presence in grocery delivery and muscling in on smaller start-ups by expanding its newThe nation’s largest grocery retailer is scrambling to compete in the online delivery space with numerous start-ups popping up to deliver fast groceries in the inner city over the past year.Michael Quelch

Woolworths seeks to win more customers in the $125 billion supermarkets sector who got accustomed to home delivery amid the COVID-19 rolling lockdowns last year. “We are happy with the growth that we’re seeing, It’s very early days, but we are seeing a good number of return customers. We’re looking forward to seeing how this goes before we roll out further.”

 

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