Woolworths bets on the not-so-secret life of pets

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OPINION: Woolworths’ move into the pet sector allows it to do two things: back entrepreneurial founders and get more data.

had paid $586 million for a 55 per cent stake of Petspiration Group, which owns the PETstock chain

And given Banducci says the average life of a pet has doubled in the past 10 years, thanks to owners spending up on nutrition and healthcare, those furry COVID-19 friends will still be around for a long while yet. It’s a smart model that allows Woolworths to benefit from the sort of entrepreneurial vision that can often be hard to create and maintain in blue chip corporates. But it also allows the group to chase growth in important niches with a partner who’s equally motivated to succeed.

All of this connects to the broad idea of Woolworths becoming more involved and intertwined in the everyday needs of Australians.

 

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