‘Coles and Woolworths are not unique – similar practices are also occurring in the housing, banking, utilities and insurance industries, compounding the pressures faced by everyday Australians.’‘Coles and Woolworths are not unique – similar practices are also occurring in the housing, banking, utilities and insurance industries, compounding the pressures faced by everyday Australians.
Due to their size and reach, Coles and Woolworths are the only real options suppliers have in Australia. Both retailers have similar margin expectations, promotional allowances and advertising support requirements, meaning there is no real competition between them or their shelf pricing. No change to advertising commitment – the money Coles and Woolworths make through their own in-store and online advertising mediums.
Third, the supermarkets play games and delay until the last minute, at which time they finally align on some form of payment or incremental investment from the supplier, in the form of promotions, margins or advertising support. At last, the price increase is approved.
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