“We will spare no effort to present a great Games to the world,” pronounced China’s leader, Xi Jinping, on New Year’s Eve. “The world is turning its eyes to China, and China is ready.”With just weeks until the start of the Beijing Games, the challenges are mounting.Two years into the pandemic, Beijing may have hoped for a COVID-19-free, perfectly executed and politically untroubled sporting showcase. Tokyo 2020 was the model. Few spectators, even fewer controversies.
Discussion of the Olympic boycotts has been censored on the Chinese internet, and barely covered in state-controlled media. If needed, the party-state can use the boycotts to feed into the narrative of the hypocritical West that is always trying to prevent China’s rise.For many citizens, China has finally returned to its rightful role as a global superpower. Hosting the Olympics is another point on that scorecard.
The idea that sports can be split from politics has always been wishful thinking. The heady mix of nationalism, competition and profile at the Olympics ensures that protests, activism and boycotts find their way to the podium.This is even true for Chinese athletes – two Chinese gold medallists wore Mao Zedong badges on the Tokyo podium, earning a warning from the IOC.
Nike in China has been under way since it pledged to stop using Xinjiang cotton over forced labor concerns.
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