Consumers can expect to pay more for their monthly phone plans following Telstra’s decision this week to revamp its pricing model, but analysts have warned that many customers would not be prepared to stomach higher prices amid ongoing cost-of-living pressures and stretched household budgets.this calendar year, with about 2800 workers to leave the company in what the communications union dubbed a “national disgrace.
Brady said data usage had grown on Telstra’s network by 30 per cent each year, necessitating significant investments in infrastructure and technology.Telco industry analysts are expecting Telstra to follow in the footsteps of rival Vodafone and lift its prices higher than the inflation rate, with mobile phone revenue increasingly important for Telstra, given the deterioration in other parts of its business.
He says Telsyte’s latest research found that subscribers of major telcos are feeling increased pressure, with more than half believing they are paying too much for their mobile services. That compares to just 20 per cent of those purchasing services from a smaller Mobile Virtual Network Operator – a company that does not own a mobile spectrum license but sells mobile services under its own brand name using the network of a licensed mobile operator – such as Aldi, or Boost.
Vodafone, which is owned by TPG, kicked off its price rises in January, lifting its monthly mobile phone fees by between 6 per cent and 9 per cent, citing the “high costs of doing business.” Customers are now paying an extra $48 each year for their plan than they were a year ago.
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