, their book for women on how to get ahead at work, around five years ago the mantra for any female with a desire for more seniority or a wage closer to that of her male contemporaries was "know your value" – and do your level best to project self-belief as that will reinforce your case.
As a long-time observer of and worker for the cause of gender equality, I have seen countless takes on the general message that if women adopt a "confident" facade their fortunes will rise to match it. I've come to think of this whole sub-genre of books, TED talks and mentoring programs aimed at helping women solve their own pay or seniority gap as "the confidence industrial complex". Behind it is the assumption that it's our own fault we're starting from behind.
Mounting evidence is showing that simply acting "confident" is not delivering results for women, and to suggest a lack of that magical quality is to blame for the gender pay gap or lack of women's representation in leadership roles is flat out wrong.
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