They say money can't buy you happiness, but at Europe 's busiest tourist hot spots, it can get you peace and quiet.
People are increasingly being prepared to part with big bucks in order to get their own slice of Europe's biggest attractions.The luxury travel market is booming and is estimated to be worth $2.1 trillion, according to a 2023 market analysis report by Grand View Research. A Greek government spokesperson has previously told media the injection of cash would be "reinvested".
Meanwhile in Venice, Italian locals protested last week over a new fee visitors have to pay to access the city. "Overtourism is not necessarily the root issue; it is a symptom rather than a cause and beneath the surface is what I would call bad planning or an imbalance in tourism," Mr Sampson said.Professor Novelli says the problem isn't new.
Professor Novelli also said there was a risk of expensive tours becoming more popular, and squeezing out other visitors.
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