Where to now after the roaring success of Women’s State of Origin series?

Photograph: Ian Hitchcock/Getty ImagesPhotograph: Ian Hitchcock/Getty Imagess Dami Im warmed up her vocal chords for the national anthem in Townsville on Thursday, the rain returned. The weather gods have appeared desperate to ruin the spectacle of the first ever three game women’sBut still the crowds have come, and the television ratings have broken records. The players have – with the exception of New South Wales’ error-ridden performance in the decider – delivered their end of the bargain.

The hero of this year’s series was Maroons’ utility Lauren Brown, who kicked game two’s winning field goal. She missed last year’s series due to the requirements of testing to become a firefighter. The absence of showpiece women’s fixtures in Australian rules football outside the grand final has made it more difficult for the AFL to tap into the growing popularity of women’s sport. Former elite swimmer Nicole Livingstone established the league but has now moved on, and her replacement Emma Moore – a marketing and strategy expert – comes into AFL House this year with responsibilities narrowed to growing the women’s code.

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