‘We need to go places and touch things’: the people turning away from smartphones

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Disquiet over social media addiction is leading to a growing enthusiasm for Polaroids, postcards and the physical and analogue world

For Bea, it was moments like finding herself scrolling though the news on the toilet that made her feel the need to reassess her relationship with her phone.

Bea, who has two young children, opted for a Nokia 2720 Flip – a phone that styles itself as a “a modern twist on the classic flip phone”. She made her choice after reading research into thescreen use on children. “I found myself breaking all the rules I had around them, browsing and scrolling,” she said. “A line had been crossed – I didn’t want them to think this is a normal way to spend your life, even if it’s common.”was another trigger.

“There’s something really special about the physical evidence of our lives in each other’s letters,” Perriam added. “ material evidence of a friendship to look back on – we’ve built a history that’s really tangible.”“We are haptic,” he said. “One of the benefits of analogue is its tactility – things you can use and touch and taste and feel.

Rather than being a purely nostalgic reflex, those reaching for film over their smartphone camera are often not of the generation that grew up using analogue technology, Sax noted. “The driving market of the Fujifilm Instax is teens. The No 1 records selling are by Taylor Swift,” he said. “It’s younger generations who are driving the change – those older generations who grew up with analogue have nostalgia, but are often enthralled in the magic of digital tech.

 

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