The new logo features the letters "AU" on top of a gold design, inspired by Australia's national flower.Credit:
The decision was made in a report by Australia's Nation Brand Advisory Council, News Corp reported on Wednesday.The green and gold kangaroo associated with the Australian Made brand will still be used to highlight locally made products, but its colours will be slightly altered.Australia's Nation Brand Advisory Council is an industry-led body established in 2018 and chaired by West Australian mining billionaire Andrew "Twiggy" Forrest.
AU is the symbol for gold, and the colour is gold, so some people won't even realise it indicates Australia
Isn't that the NBN logo just with AU plastered over it.
What an absolute waste of money.
A sphincter. Very apt.
Kangae_Roo Is that a QR code as well?
I am not sure what cries out in this logo as being Australian. Who will fund the millions now required to be spent on advertising so it becomes easily recognised?
It’s better than the boomerang one, but why not just use the green and gold kangaroo globally?
Are you Looking for Professional Logo designer?.Please contact me.
Sophisticated... Australia is all grown up!
Amazing! A combined look of chem-hazard and bio-hazard.
Keep the kangaroo. Let people vote on this. Not good enough
Coronavirus inspired logo. Just great sarcasm
big mistake
Clemenger
It’s already been sold to the highest bidder. No other country allows foreigners to buy up their land like Australia has . We have already sold it tho that’s not what they meant here
Dont like it at all.
Terrible
That looks like a coronavirus ! Next is Natural disaster, according to illuminati cards
My first impression is that it looks like the coronavirus symbol!
The big issues lol
Looks like the kangaroo got Coronavirus. Yuk!
Why change So if you don't know the Meaning of AU you will have no idea it's Australian made. Marketing company's ploy for tax payers to foot a bill for a campaign to make it understood.
keep the same logo. Why always want to change things and waist money.
How did this cost 10mil?! What a waste of money.
Why
Looks very Austrian to me ... they have wattle too.
Very virus ... Hadley said Wantad can take virus overseas and Barnaby Joyce said it looks like bird poo ; I deplore $10m wastef
Birmo are you serious? Do you think anyone outside of Australia will know what this means or where it’s from? Did you do ANY market research?
The old logo is unique and new logo looks like a virus. Birmo ScottMorrisonMP Stick with the old logo, scrap the new.
wow, the new logo looks like shit
If you scan the new Australian logo with a bar code reader it displays as 'Chum with Real Meat, 700g can'
Not sure what to think. As a graphic designer I see costs for whoever will use it. To print gold it’s probably foil print and very expensive. Cost of packaging past on to customers and than it goes into bin. If it’s a wattle it could have been yellow.
Dreadful
Which LNP minister or relative thereof has links to the company charged with creating this monstrosity of a 🦠 logo? Just trying to save time. AustralianMade auspol
What’s waste of money on crap. The original logo is highly recognisable.
What a load of crap
What was wrong with the current one? Even people who understand languages with non-Roman alphabets could comprehend it. 'AU' is generic and lazy.
paddybts How much were the designers of the new logo paid?
What will this achieve. How does it cost AUD 10m....a kid drawing competition would have yielded better result and little taxpayer dollar wastage ScottyFromMarketing
Sure as hell won’t make people elsewhere in the world — or even here — think Australia!! Looks like a golden spray...a BB gun blast at a target with the letters AU stuck to it. FFS it’s AUS, and what’s Aus associated with? Hmm kangaroos, koalas, sun, surf...not this! auspol
In Europe they’ll think it represents Austria
That is terrible, who designed it and what were they thinking. How did this even get approval
And these guys try and keep telling us that they are good with money! Proof everywhere of just the opposite, when will the public wake up to this bullshit!
What expertise does Simon Bermingham exhibit?
Why is the covid virius our new logo ....yeah nah hate it
Sounds like a “Where the bloody hell are you?” moment
What wanker came up with this, I know which logo is more connected to Australia and it ain't the one with the AU in the middle. Everyone knows that it is the Kangaroo that is associated with Australia
Nah. But who got the $10 million?
New logo looks A LOT like the Reuters app icon/logo. tf.
It looks like the covi19 virus dressed up in gold.
This is silly.
Oh ffs,doesn't resemble the wattle flower one tiny little bit,the fools who came up with this rubbish are leaders of the country,guess there's not much hope for us with leaders of this calibre.
AU is the chemistry name for Gold. The LNP gov is showing who it truly works for - the big mining companies. The Kangaroo is instantly recognisable as Australian. This gold virus logo has zero brand recognition auspol LNPfail
What a load of crap that money could have been spent in more needed areas then a logo
I can't believe it! It looks like a corona virus :(
How much did this cost? The public demand answers.
Australia does it again! When the wattle symbol that seemed such a good idea at the time becomes COVID, do we adapt, come up with something more appropraite? Of course not. We doggedly push through it as though we're still living in the old world.
Yep makes sense..everyone in the world knows where kangaroos come from..NO ONE KNOWS where the supposed WATTLE comes from ffs..we just keep going backwards
There is no wattle in that image, it's just a splatt. Were the idiots who came up with this tested for recreational pharmaceuticals. That's the only way that would have cost $10M.
If I wasted $10,000,000 of this rubbish , I would be sacked , so should Simon Birmingham ! Its absolutely stupid !
looks like a virus - or a dandelion. What a waste of money
2/2. council’s recommendations including the new logo and changing the current national slogan, ‘Australia Unlimited’ to ‘Only In Australia’.” 😡😡😡
1/2.It’s not remotely Australian and cost Aussie taxpayers $10m!!! Give us a refund and BRING BACK OUR KANGAROO!The Morrison government accepted all the
I'll bet my left... no right... bugger it lets say BOTH my bollocks company paid $10mil to design this crappy logo is directly linked to an LNP member or donor... 😣
'Golden wattle' or a just another skid mark the PM saw in his underwear and thought 'Geez, that'd make a good logo!'? Auspol
davidbewart Wattle!! It sure is 'stylised' - I thought it was corona virus. I don't like the green & gold + kangaroo, I think it's unsophisticated & the colours are brash, but at least it says something. How many ppl the world over will think 'Australia' when they see 'AU'?!
It doesn't look anything like or remind me in any way of wattle! Wattle has a graceful form, this looks like something dropped from a great height.
That's the best they can come up with. How many millions did it cost to come up with an inkblot test?
Every time I see a re-branding I think of this
Remind me when I have ten million $ to rebrand something that does not need rebranding to avoid that agency. It looks like either a golden COVID or something from the periodic table.
Disastrous love the old logo and it was very easy to associate with. The brand and power is its value
It looks like a close up under a microscope of a virus. Is that's the message they want to promote?
It looks like someone has dropped a bowl of beans. It doesn't look anything like wattle and even if it did, how many people around the world associate Australia with wattle, apart from Birmingham and the Utopia-like committee that thought it up? auspol
Rubbish. Whose mate made money out of this one? That guy from Gruen again?
wattle, or stylised virus?
What a logo to approve! A replica of the coronavirus. Australia's Trade Minister is an idiot.
its horrible
The golden covid. Jeebus !
I sent this article out to everyone I know and have received 100% negative response to it. So when are the changing the flag?
Wattle not just in Australia. Some other countries have what's called Mimosa. I hope Austria doesn't have it.
Abstract is possibly the best way to describe Simon Birmingham. The golden wattle is hardly an icon of Queensland or the Northern Territory though, the kangaroo however is instantly recognisable as Australian. Who're these people who presume to be experts in Australian iconology.
did scotty from marketing make a captain's call on this?
shit
An upgrade to the NBN logo I guess. Not sure how the world will know it is Australia from a digital flower they don’t know about and an ‘au’ in the middle. They might imagine it is a new age Gold Company logo. Or a racing teams new logo. But at least they are trying I guess.
Horrible
Please please tell me this is a sick joke. Corona virus anyone!
$10 million bucks from Morrison to trace a wattle flower in photoshop and paint it gold...
We could get Austria to pay half and we could the glory
Australian Unity, aka, the ANA, Australian Natives Association!
So spend how much to change to a logo that is meaningless to rest of world noone knows what golden wattle is and AU cld be Austria. The green & gold with kangaroo was clear this is another gross waste of money when ppl r suffering its despicable
Who will make the connection? Kangaroo might be passé but it works Star burst with letters is anonymous
It has a special meaning to the Indigeous people of Australia. Perhaps this could be reflected in the logo somehow? Let’s have some unity .
The New Logo, Looks like a Virus.....
Is tat THE RONA on the right?
The golden coronavirus ... the gift that keeps on giving
What,,
Shades of utopia when the NBA commissioned an image from pinkfloyd ‘s DSOTM album as their corporate brand
Looks like the Corina virus
Seriously unbelievable 10 million for that.looks like COVID-9 emblem lol.
Wattle!!? Looks like cheap bling. What a joke.
Many people in other countries are simply not going to know what AU stands for, I sent the symbol to family in the UK and they had no idea what it meant.
greenvergewoman C R A P !!!!!!!
They all know there will be no kangaroos in a few years, so the current logo will be irrelevant to future generations. It was the gold splatter or a lump of black coal.
Who gives a toss - it’s just logos. Back to my coffee
Looks like the COVID-19 emblem. For half the amount spent on that I could get my Primary students to come up with better options. Alternatively, keep the existing logo (which is recognisable as being Australian) and I'll use the funding for school development.
The $10M went to Clemenger Group. If you are looking for a Marketing Agency I would give these guys the miss.
Not really original huh?
This is bs. Wattle inspired 😂😂😂
I'm probably not the first to say it looks like some sort of virus.
Ten million dollars what a joke
That looks like shit.
Golden wattle doesn't exist. Timely reminder of a virus
A gold explosion that resembles corona virus molecule- followed by a face palm.
Looks like a dandelion
'What the bloody hell is it?'
Disappointing, wattle, mimosa is not exclusive to Australia, most visitors have no idea the national flower is wattle!
Wattle? Looks like coronavirus. And I'm not the only one saying this. It's awful and doesn't represent Australia at all.
But everyone recognises roo, so why?
Well this shows that ScottyFromMarketting isn’t the only former Failed Marketing used Car Salesman in the Government. What a complete waste of Taxpayers Money. auspol
Gold =Au it’s about time!
Wattle inspired?!? 🤣😂 It’s terrible! $10 million to change a logo that didn’t need changing🤦🏻♂️Maybe they should’ve used the money to help Aussie business so they could change the classification back to “Australian made” and not “Australian made OR designed” 🤔
That’s because they are murdering all our native animals.
Not a fan prefer the old one.
What does AU stand for? Australia Unmade?
Well we don’t make anything.. so who really cares?
Ugh ... 😩
Boring
Jeezus wept! Do any of these people have any idea about graphic design ? That logo is gunna suck big time for reproduction in digital printing and you’ll barely be able to use it as a small logo , say, on a business card. Fucksake!
Another rort. Who got the money?
10 MILLION. Disgraceful!! 😡
I like it - much more contemporary and interesting UNE_Law
It looks like the infamous Corona virus.
How many hours were wasted in meetings for this Surely the trade minister had more important topics that could of been addressed 😕
why? How is it the country is in a recession and they blew 10 mill on a tag that literally says nothing. idiots lnpfail
Looks like a gold coronavirus symbol. Ten million dollars of tax payers money!!!!!!! Are you %€ing kidding!
Looks like a Corona Virus - way too complex, but the old Kanga one is dated and should have been updated.
I love it
And who got the TEN MILLION dollars? Are they an LNP donor?
IT DOESN'T EVEN LOOK LIKE WATTLE.
Who chose this logo? 😲 It doesn't even look like wattle.
Hideous. Preferred the old one. What another waste of tax payer dollars.
that's so ugly Id think twice about buying anything with it on...Govmnt needs to rethink this
What a disgrace
Periodic table says “that’s familiar”...
FUCKWITS !!!!
Yuk
Original is much better
Au = gold. A made in Australia logo should at the barest minimum mention 'Australia', and maybe 'made', with some form of joining word(s), not make it some obscure escape-room like clue linking gold to COVID-19.
I do hope the cheque hasn’t been cashed yet?
Here’s the latest rebranding. australianlogo australia kangaroo gold au kangafartlogo
$10,000,000.00 to design a golden Coronavirus. You’re not serious!
Au = Gold so ppl will think of gold & not Australia. Pretty obvious.
👎
1. We already had a perfectly good logo 2. This is no improvement 3. We paid fucken how much for this shit?
How much did the creator get paid for coming up with a golden Covid to replace a symbol which the whole world was able to easily recognise? 🤦🏼♀️
Shit is getting real
It's garbage
Demand a refund
It couldn’t sell water to a man dyeing of thirst.
Good decision
Anyone else find that it's not easy on the eye on screen and has a hazy effect? Wonder how that works in black and white?
I won’t recognise it. The green and gold kangaroo is Australian Made for me. If it doesn’t have the kangaroo I won’t buy it. A disgraceful waste of money!!
Appalling - Allowing Australia's identity icon of the Kangaroo to disappear so easily - at Twiggys recommendation. Why can't we keep Australia - 'Australian ' with our Globally recognised Kangaroo Icon
It's also gaudy as shit. 'Yeah just pack it full of metallic gold' - the words uttered before a billionaire installs a toilet made of gold in their bathroom.
Terrible. Prefer the old one.
Oh dear
Awful
Terrible! The Aus made is more noticeable.
I wonder how they did market research for this one, just so far off the mark. Whoever was in charge of this fiasco needs to be sacked!
Looks shit
Marketing 101: Stick to your strengths. I can’t see how a snow flake from Austria has a snow flakes chance in hell of selling any Australian product. We’ve been down this track once before. Result will be the same.
It's fecking crap! How many people in the world associate the golden wattle with Australia? Now ask the same question regarding a kangaroo. People will think AU is there because it's the chemical symbol for gold, hence all the gold in the logo.
AU. Americans already thinking this is Austria
Sack him he's a dick, it is so horrible. Who in their right mind would relate Aussie to that
We should outsource design to NZ. They always do a good job. This is shocking. No one would know this is Wattle
Looks like an atom of Covid19
$10 million for that 😂😂😂😢
FFS, it’s just silly. Look up sunburst logos on the interweb, hardly original. They did a bloody google search and pocketed $10 million.
Australia looks cheap.
1. Terrible design. 2. What has the distance between earth and the sun got to do with it?
Doesn’t look like Wattle to me. Similar to this, though.
Golden wattle?
Dan has it on his face,
The Australian Trade Minister should resign. Australia will not stand for this blatant sellout of our well recognized logo. ASIO should check his bank account for foreign transactions.
That gold shit is barely recognisable as a kangaroo any more. Crap.
This logo will go the same way as these. Does anyone remember them? auspol
The new logo kind of looks like what some people are: snowflakes
A load of crap..
How many hundreds of thousands of dollars, were wasted on this shit! FFS!!!!!🤬🤬🤬🤬🤬
This marketing rebranding wank stain cost taxpayers $10 MILLION TEN MILLION DOLLARS Just let that sink in.
Austria will love it
😳😳😳......COVID....and now it's Australia's Logo!!! Some people have taste in their arse 🤢🤢🤮🤮🤮
What has Austria got to do with us?
In a word———revolting!
A 6month old baby would come up with a better design and there was no need to change anyways
Coz they know that like the koala, the roo will be extinct before they reduce carbon emissions ... Cant have a pesky native animal reminding people of mass extinction.
I am sure CCPChina wants more goods sold in Australia hence this Unidentifiable logo change. This hits at the right, left and center of Australia. We are ditching our green and gold for a disco disguising logo. Have we sold our souls to CCPChina They already own Condos/Cattle
It literally could represent Austria 🇦🇹 for all anyone knew.
Were any organizations/bodies asked/polled as to whether we wanted this change? It certainly doesn’t scream “Australian” like the current version does and exactly HOW MUCH is this new logo costing flat broke tax payers?
Does this mean Australian Underbelly What?
Honestly $10M What the actual fuck. It looks like a gold plated COVID. ScottyFromMarketing does it again.
Hmm juzz_18
It says: “Australia: land of Golden staph and font-illiterate corporate designers”. *sigh ScottMorrisonMP , send it my way and I’ll fix it for 10% of the original fee. DON’T send the files. I won’t use them.
Nope
If you hadn’t mentioned wattle, I’d have never have picked it as a wattle.
Looks like a virus, ditch it
Dildo
ScottyFomMarketing continually takes the piss. This piece of crap cost $10M apparently, which of his mates received the donation from the Australian taxpayer to replace an Aussie Icon with whatever the hell that is. Apparently think's it's bonza of course they do.
I’m absolutely convinced that Austria will be grateful for the lift in its trade!
Seriously bad move ... and tax payers paid for this design Why not just make it red instead of gold so people think it’s the virus
That’s just shιt. Reorganise the dots in the centre roughly into the shape of Australia and get rid of the garish “AU”. At least then it’d be distinctive and immediately recognisable, like the kangaroo in the original.
What a complete & utter fucking farce. Birmo is a fool. How much of $10m did ‘CaC’ tithe back to LNP ? “Creative agency Clemenger BBDO Sydney won the contract to develop the nation's brand in January 2019. They did not immediately respond to a request for comment.” auspol
The right one is ugly. Uncomfortable glaring gold with huge AU just don’t look good to represent Australia.
👎🏻👎🏻
Old logo is way better
Lousy logo. It will abandoned. Birmo is the shittest Trade Minister in Oz history.
Looks like bacteria, who the hell would want that to represent them. 🤦♀️
Looks like a golden coronavirus
10 MILLION DOLLARS? I could do that for $500, y’all got played.
It looks like the cable connecting my dodgy NBN. Old & pitted dressed up as new technology. Australia really is a succession never ending of fuckups these days. AustralianMade crap. auspol
hey i got an idea, how bout we stick with the bloody skippy and dont go wasting 10mil WHILE IN THE MIDDLE OF A FUCKING GLOBAL PANDEMIC
What a load of crap.
'And you just wait till ya see what Ive got in store after where the bloody hell are ya' Head, Tourism Australia 2005
It looks more like a golden Covid takeover of Aus.
So how much did Birmo waste on this to turn an instantly recognisable logo into one looking like everyone's hot topic of the year, a virus?
Why on earth would we change it? We've spent 10 years building up brand recognition of yellow and green and now have this bizarre Covid looking good burst? Stupid.
Looks like an NBN logo
And does industry still have to pay for it ?
Yikes!!!
👎👎👎👎👎👎
What a load of crap 💩 corona virus for a logo
Pretty ordinary if you ask me....
LOLs 😂 “ golden COVID “ 🥴
Hasn't everything already been sold? What's left to sell?
What a waste of money. Looks terrible
FFS whose stupid idea was this.... AU, Astronomical Unit, maybe Austria oh....Australia. At least the kangaroo symbol is recognised worldwide, no mistake with that.
Didn’t think to ask the Australian people their thoughts on THEIR international trade symbol? The minister took it upon himself only cost a few million. takingthepiss
Sorry I don’t like it ... signed the Silent Australian
It looks like the coronavirus.
🐴 💩
Anything lnp can do to funnel taxpayer money to lnp donors or ex lnp FederalICAC needed
Ahhhh it's the Corona virus logos And what lnp donor got the taxpayers money for this crap Bring back the kangaroo a
$10,000,000 on that. They’re having a laugh!
Oh mate, I could've made this for $5. $1 for every second it takes me to make.
Looks a bit like the Death Star too
melaniebrockjpn I had a teacher once who explained that If unsure check the bar code. NZ products start with “94”, Aussie products start with “93”. We were told to buy 94.....
The brown ring of quality.
All my Italian friends know a Kangaroo is from Australia. It’s obvious, it has always represented Australia. 🦘 🦘🦘 They have never heard of Wattle. iPhone doesn’t even have an emoji for Wattle! To Italians & most foreigners the Wattle could be from Austria. 🇦🇹
It looks like *CoronAUvirus*.
It's very pretty, but I hate to break it to the Trade Minister... no-one overseas has any idea what wattle is.
Everyone hates it. Some friggin “marketing/pr” firm (and no doubt a junior designer with no experience at anything) was paid buckets of money to produce something that NO ONE will identify as having anything to do with Australia. And no one likes. Idiots.
How appropriate. The LNPCrimeFamily were the ones who sold all our AU for the cheapest possible price. Great Economic Managers. LNPfail Auspol EdenMonaroVotes CrimeMinisterMorrison
It looks nothing like wattle .... it does however look a lot like COVID
I'm from overseas and that doesn't look to me as Made in Australia!
Start a new OzzyRooMustStay
But just like no one outside of Australia says 'Where the bloody hell are ya?', no one outside of Australia knows what wattle is. They know what a kangaroo is though and where it is from. FFS
Pardon my lack of imagination but what does the AU stand for.
Such a shiteous move. What was wrong with the iconic original
COVIDIDOCY!!!
Why do we always have to fix things that aren’t broken? FFS it looks like the coronavirus
This is simply embarrassing. The cost is grossly repugnant and the time taken unjustifiable but that’s not the most disappointing aspect. It’s horrible and ineffective. It in no way identifies as Australian. It looks like a gold (Au) promotion. Another 2020 disaster
And it took 2 years to develop the design. My grand-daughter could have knocked it up in an afternoon in art class.
As Bob Katter would say - go,d, pure gold. 😳😳😳
That is not good
Reminds me of nbn
Looks a bit like an end of a dunny brush and aparently its been out for a while. Funny only heard about it now.
How can a logo cost 10 million dollars? Ffs
Top misreporting i.e. the kangaroo is not being replaced.
Well that's dumb
Looks infectious
astonishingly shit
Why not keep the old one?
Trade minister approved it. Everyone hates it. Ask him
It’s a joke yeah?
it looks like what’s left in the dunny after a bout of corona...
What the feck is that !
How does this blah colored snowflaky thing represents the dynamic Aussie spirit? At least put it on a green background or something.
Au is the symbol for gold right? What utter bs
Terrible
This is absolutely stupid! What about that logo says anything to the international public about Australia? “Au” is the is the periodic table element for gold. On that background it looks completely meaningless compare to the intention!!
What a pice of meaningless garbage! Wil rank with Morrison’s “Where the bloody hell are ya” effort as an absolute fizzier! Some charlatan will spend 5 years to try flying this one and fail miserably.
roo was perfect
Tacky.
The response to this reminded me of a scene in Narcos
Who ever came up with this shouldn’t be in marketing and should be sacked. You have 2.8 seconds to get noticed and a further 6.2 seconds to say what it is. If you have to explain what it is then you have completely missed the point. Iconic brands are iconic for a reason.
A gold-plated Corona virus! Yay! Although really ScottyfromMarketing should let the US have it!
Anyone else noticing Morrisons hatred for anything Hawke, he hates the fact he was so popular and seems to be undoing his legacy. Reminicent of the Trump/ Obama thing.
I wish I had more hands, so I could give that logo four thumbs down!
Really reminds me of the logo of our failed NBN. Hopefully buyers overseas don’t know about that.
$10 million for that...seriously?
Just hear them saying watlle that!!
Looks like COVID
Hardly anyone around the world will recognized this logo as any Australia's symble logo. Aborigines flag colours,would be farway much better Logo indentificy Australia's Culture?Is hit because the invaders and some migrants taken Australia's Citizenship do not respect Aborigines?
A polished turd
This is the most stupid logo ever, the original is fine and is truly Aussie with the green&gold and Australian made... au could be Austria or well.. gold.. or Astronomical unit this is fucking dumb. If you want a new logo you could make it the shape of Australia or something
The liberals are doing a great job running the country - bushfires, drought, covid, sport rorts, other grant rorts and now we bring you the logo. Please vote them in again. We would be lost without them
Nobody here on twitter likes this rubbish. Waste of money. ScottyFromMarketing
Corona Virus ....
In no way does that promote Australia to the world. How much did this crap cost taxpayers?
Nah. Nope.
Did they use one of those logo makers on the internet?
chosen by powerfull Coalition's politicians and they powerful very richest mates,Australia is highly recognize around the world by the kangaroo green logo,why charged for something not recognized as Australia's logo.Aborigines are well recognized around the World,why not it flag?
What a Barry Crocker
We are doomed🥴
Wattle? No.....coronavirus AU
Could also be Austria or anything else. This is not unique to Australia as the kangaroo. Which LNP mate or donor is making big bucks out of this? AuspolSoCorrupt ScottyFromMarketing
They really tackle the hard issues
My grandkids would have do that for nothing.
The kangaroo one is better. Why change a classic
Who overseas would recognise a wattle? Kanagaroo is instant recognition.
Wattle where are the golden wattles in australia better go and have another look becauce it looks nothing like a wattle our brand is the kangaroo thats aussie as is the flying kangaroo
Someone got mixed up with the logo for gold? lmao this sucks
Almost as stupid as “where the bloody hell are you?”
Epic fail. BringBacktheKangaroo
That’s crap
No beuno
They can’t be serious! Why change something that is so recognisable around the world to this ridiculous fail? Has no relation to Aust. Could be anything. So typical of this useless govt.
Madness. Doomed to failure.
I thought the kangaroo was instantly recognisable worldwide, who got paid for this marketing re-brand? Some politicians mates?
What would you rather on your Australian Made Equipment. A Kangaroo (known around the World) or a Flower that looks like a Blob ? Will they make Joyce put the Blob on Qantas Aircraft ?
Awful
lol what
10 million must buy a whole lot of coke.
Change for the sake of change. Fuck them !
It looks like a dandelion clock.
Oh dear.
This is unfathomably dumb.
dickheads
Sponsored by the makers of the Wuhan Flu !
Looks like a virus 🦠
The roo worked better than a post binge chuck on the footpath.
Oh sorry thought it was Austria, this is horrible, it’s the Kangaroo that sells Australia to the world,
Easy to recognise logos ruined by art school graduates.. . BP, Kraft, Pepsi, Pizza Hut, now Made in Australia joins the list!
Looks like a virus cell.
It looks like the Australian desert version of coronavirus auspol
What a waste of money. Why change what has been a successful and highly recognisable logo? And it looks nothing like wattle!
More waste
AustralianMade I hope your fighting this one! The Kangaroo is symbolic across the world... Birmo & ausgov Tell me how that awful blob of gold looks like wattle? KeepTheRoo
$10 million to come up with that bullshit. What a joke.
Should have got this guy:
Surly there’s other important things that need changing in this country before we worry about this
Do when does .com get added? What a debacle! How much did the taxpayer hand out for this brain fail?
Corona-propriate.
Sparkly virus
Aaron_Dodd2 Absolute rubbish!
What’s wrong with the kangaroo? Did it offend some lady boy soft cock?
Horrendous
Awful. Nothing like wattle. Looks like covid.
hopeless
Looks like Covid
Nope
I know it's meant to be a golden wattle but it does bear a resemblance to the coronavirus...
Corona inspired
Pitiful
Why? Why when having a clearly identifiable, well known logo? The other looks like an exploding snowball from Austria.
Fantastic. Great move. Well done Simon. auspol
Birmingham is an idiot.
No, just no.
That’s one ugly logo. How much were tax payers ripped off for that?
Well that is a bloody ridiculous thing! What is wrong with the Kangaroo?
It doesn’t look like anything to me. Could easily be confused for EU. Or any other country’s abbreviation. What’s wrong with the green and gold kangaroo. They’re not likely to be extinct yet.
Bit ordinary.
Yep. Immediately recognisable. What an enormous waste.
This has got to be some parody - fake news, srsly ? 🤣😂🤣 🤦♀️🤦♀️🤦♀️
When I was little I had a golden wattle costume for ballet, with a real sprig attached to my collar. Hello hayfever-histamine-from hell attack. So yeah, I hate it. It’s virus shape aside it does look more upmarket though coz, you know, pale rich people gold colour, not pleb gold.
Not even original
At a cost of 10 million 🤦🏻♀️ what a waste of taxpayer money.
Science and biology makes this looks a tad like CoVid symbol what
The original was far better 🙄
Why did we need a new logo?
It certainly doesn't look much like a wattle
Why ?
The Three Marketeers ...all for one & one for all
So good that we all got a chance to have a say The old convict mentality is alive and well Those born to rule know best
DIBS I would like to make an offer of AU$10.00 for the old secondhand ‘Australian Made’ brand and trademarks (if any).
What was wrong with the old one 🦘?
I prefer a new trade minister.
Looks shit.
Is that a golden corona virus ?! What a joke. Why was this even a priority when we have bigger issues to deal with.
Vomit
so misleading! different purpose & replacing
I don’t understand how this logo represents Australia
Au Gold. 🤔
It's a gold plated Coronavirus!
Absolutely (fucking) Useless. 😱😱😱😱😱😱😱😱😱😱😱
💩🤮
This people are sick, they continu to use theyr evil symbols🤮🤮🤮🤮
Re-branding. Awesome. We've really got our priorities straight.
Looks like a golden bum print to me.
Surely they are just taking the piss out of us? We'll be the golden laughing stock of the world. I did not & will not vote for this shit!!
Yeah, Nah
Don't know what is worse the fact it was 10mil wasted, or constant reminder of a virus,we want to forget. Good job.
With Australia being on the brink of a dreadful decade, Scotty creates a new marketing logo.
🧐🤔
Golden Coronavirus...just ummm.......!!!
Gold virus 🦠 wake up Australia.
Is that the new G4 virus?
Be careful of logos and the like that can be easily morphed into something else. Bit like this AU = Absolutely Useless
Looks like a strain of COVID 19 under a microscope.
Doesn’t look like wattle!
Why didn’t we get a vote. Got to say it doesn’t do it for me!
I actually don't mind it.
The Golden Coronavirus ? 😱
Gold covid? No link to Australian goods at all
Who knows what that is. It's not a wattle and it's so not identifyable as Australian. And further, which foreigner knows what the heck a wattle it? Hence, is that a secret cult logo thang or just another take the piss and distract the peeps campaign?
What a waste of 10 million thanks Birmingham what a fcking waste
Looks like seagull crap....Splaaaat...
Looks like a golden covid to me
It looks like an Australianmade virus
the Corona made logo
Periodical table (Au) for Gold and Covid-19 all in one. How fitting it’s another marketing fail with ScuMo at the head is the table 😉
It's a Corporate Logo, who gives a Fuck
What a crap logo, old one is a 1000 times better. What a waste.
How much of a kick back are ScottyFromMarketing and the rest of his LNP crimanials getting from the designer for this bit of rubbish.
Here is the Wattle the emblem of our land, You can stick it in a bottle, or hold it in your hand...
$10m to decide over 2 years? I don’t get angry to easily but this is an absolute disgrace. Why the changes? I understand a committee made the decision. I would like to understand how they arrived at their decision. Can we get some honesty here anyone?
From instantly-recognisable to also-ran dross in one step. Yet another LNP fail.
bferry2004 It’s okay so many products with the trusted kangaroo are not even vaguely Aussie so this piece of ‘’art’’ is probably appropriate
What a load of crap! Looks like golden coronavirus.
That figures .. anything that Twiggy Forrest has finger in will be a flop .. more ego tripping ..
I think it’s telling me this thing is made of gold.
It looks nothing like a wattle & in fact looks like the Corona Virus
This cost 10m$.. HOW WHERE WTF!!!
IF IT AINT BROKE, DON’T FIX IT !!!!
It’s bullshit should not be changed🤬how about the governments ask the people before they do this shit🤨😡 the people don’t get a say in anything important 🤨😡🤬🤬
Spreading the corona virus to you on our products!
I don't know who posted first, but you should retract this.
I don’t see anything in the new logo that tells me it’s Australian or has anything to do with Australia. What a waste of $10mil.
That's a wattle ? Looks more like a stylized Covid-19 virus. How much did this lemon cost us ? You got to wonder , we have an established and globally recognized mark ( Green Kangaroo) and we want to change this to an unknown? Must be a Morrison project 😂
Yuk!
Well that's so much better.
Uptick from me
Totally unnecessary, and the Covid virus-like design DOES NOT indicate Australia nearly as well as the current kangaroo design .
Look like low flying magpie crap on ya car window
Looks like a virus.
Why does it look like a coronavirus?
What is wrong with the kangaroo one in use now? I like that one better than the new one. It is instantly recognized as Australian and not Austrian etc.
Looks crap!
It shows the purpose of Australia To make gold for is owners AU is gold atomic number 79
Is this a sick joke...
Looks like a dandelion
I like it ... I like it a lot!! australianmade
No. No. No. Not on my watch. No. That thing is no more like wattle than my cat is. The well known Australian logo it is rumoured to replace had immediate recognition and solidity. This new thing is - not as useful for purpose IMO.
Golden Coronavirus
How ridiculous and unnecessary. I guess they’re planning for future trade when our native animals are extinct.
Im alergic to wattle... Kangaroo way better
Dear oh dear
New logo ... looks Cheap and Tacky. Another bullshit waste of money!
Seriously? In other times I might have seen insipid wattle. Now and forever it is going to be viewed as yellowish Coronavirus. Impossible to unsee or re-interpret. Saw it immediately, before seeing any comments. BAD timing. Back to the Roo (or drawing board).
Pathetic. Big mistake. How much did that cost all of us
Shit I'm in the the wrong buisness, how do you become a logo designer, hopefully I don't have to go to uni.
Aaron_Dodd2 The Gold Virus!
Crazy. First thing that pops into my mind is the periodic table. Gold is AU on the periodic table and this has a gold background. Who is going to associate that with Aussie made
ScottyFromMarketing must have done this because it's an epicfail
What a waste of money 😡
COVID GOLD 🙄
What a waste.
Aaron_Dodd2 Its rubbish lol, how is that a wattle? Groan waste of money
How much money was wasted on this! Seriously why change something that has worked?
That’s supposed to be a wattle? Ridiculous
What nimrod thought that this was a great idea?
Keep the bloody Kangaroo!
Shit logo, was this you ScottyFromMarketing ? Why the change?
What about printing costs to match the shining gold wattle ?
Given that it bears the Elemental Table symbol for gold, and it’s logo I would imagine everyone else in the world will think this is a Gold Dealer.
Stupid and ugly
🦘🦠 —— Nice ! ... 🤦🏻♂️
Australia gives the world a golden Covid19 virus symbol to remember us by. marketing fail
Australiavirus ? 😱 What a shocker of a logo. OMG.
As someone who has designed too many logos, one of the key elements is 'does it work in black & white?' That's a fail.
Is there a strap line?
AU..Austria?
AU is the symbol for gold So it's a gold splash and it's informing you thats it's gold, where's the Australian part
What’s more iconic to foreigners? A kangaroo or a plant that none of them have heard of and looks like coronavirus. Epic fail! auspol
🤮🤮🤮🤮🤮🤮🤮🤮
Immediate visual reaction - corona look alike!
A lot of money spent on a logo that doesn't deliver its intended goal. Not only would you not know that it's a wattle if you were not told, it looks more digital than natural. Perhaps the ends of fibre optic cables or data points. The corporate world so often gets it wrong.
Why? How much were the LNP linked consultants paid for that?
Srsly? Who on earth will recognise that as an Australian image? The *whole world* knows the 'roo. I used to work in PR and get frustrated as hell when marketers thought new livery was the first and only option to improve org awareness.
It looks like a virus. Bad timing at best...
Hey you! Everybody recognises a kangaroo, a wattle, well? “What’ll ya” know about that?
Everyone in India will immediately think of Australia when they see the yellow firework.
Bloody disgraceful!
But the kangaroo is instantly recognisable.
How can it cost $10m to do a logo? This one ( which is basic) took 2 mins & it was FREE.....$10m is just a joke!!!
Stupid logo, does not represent AUSTRALIA but rather the chemical symbol for Gold, Au! Who are these people that actually make these inane decisions
This is sad. Kangaroos and Aus go together.
This is a hoax. Surely.
One word YUK
Wattles are found around the world so what it the relevance and reason for wanting it to represent AUSTRALIA? Kangaroos are unique, let’s keep them!
Looks like a porous waffle
Aaron_Dodd2 Cóvid
Gross
Doesn’t look like wattle at all.
Shocking
Which donor got the contract?
Tacky, not identifiable as Australian and it really does look like the Chinese Coronavirus, except it's gold. Must be due to Twiggy's association with China?
What is the point of this? At least the Kangaroo could be immediately associated with Australia. This is a dumb waste of money, which could have been diverted to social housing, shelters, food programs, or genuine bushfire recovery.
What a complete waste of money to change what has been an instantly recognisable logo. I bet everyone will niw this all Australian goods are manufactured in Austria!!! (Aka ArnoldSwartzenager!)
Looks like the Corona virus . Did Scotty from Marketing have anything to do with this .
Wow it looks like the Covid-19 emblem! 😂
That’s what Australia will look like when Morrison’s warmongering gets us blown to smithereens.
Skinny version of corona, after months being stuck at home, its started to shrivel
What a group TurnbullMalcolm put together ! To remove the most widely recognised logo the Kangaroo and replace it with a covid vomit logo makes zero sense ! Its really hard to believe Australians like this exist let alone be considered “leaders”
Doesn’t it look just teeny bit like the Coronavirus🤡
What was wrong with the old one?
NOOOOO!!!!!!!
Wow this didn't age well at all. The SMH article specifically states it won't replace the kangaroo symbol everyone loves. So why did they put the two next to each other? Controversy sells?
Aaron_Dodd2 Released before anyone who did year 11 Chemistry had a look clearly. Which in this government is probably everyone. No-one from o/s is going to think anything other than “Gold” and then shrug. No-one will associate that with Australia.
The wattle looks great, could even look like an indigenous dot drawing. AU is great , Gold is great. Winner
What a joke!
EU, AU, what’s not to like. Skippy definitely more identifiable.
Absolute garbage! What are they thinking about
I think Rob Sitch's character Tony from Utopia said it best with regards to logo changes.....
So we’ve moved from having our logo as Australia’s identifiably unique kangaroo to something that is a cross between the Coronavirus & the name for gold on the periodic table? This is not a good look auspol
Wtf 😂😂😂😂
If you have to explain it then it's a fail. LogoFail
Looks like Golden Corona virus! 🤣😂
Corona
Nothing says Australia like a dandelion.
The real questions here are how much did this unnecessary exercise cost us and which LNP members family benefitted from the money directly to their Caymans Is bank account? 🤔
Um...looks like coronavirus... unfortunate timing...😬😣
WTF? Why?
The Gold Wattle .... will age ... very well!
It looks like a gold Covid19.
Thought it was the NBN Co logo.
A waste of time and Aus tax $
Go for gold Australia the gold corona virus award
It looks something gaudy from CrownCasino promoting Keno etc in Australia. Why not use, gee....I dunno...... a pic of actual wattle?
How much did it cost. The old one is an icon and so distinguishable. 🤦🏻🤦🏻🤦🏻
Gold?....or the country formally known as Australia. Well we are governed by the Mineral Council of Australia - makes perfect sense.
Tacky poorly executed and very Trump looking.
I think it’s a beautiful logo. It’s not replacing the kangaroo - it’s replacing the ugly 2 boomerangs Australia Unlimited logo. Does anyone actually read the articles or just knee jerk tweet? 🤷🏻♂️
How’s goods the golden Covid. ScottyFromMarketing at it again? Probably would have been ok prior to 2020
That’s suppose to be a wattle, guarantee not one person overseas will know what a wattle is let alone know what one looks like & im aust & didn’t know what the fuck that was, a wast of $10M
Looks shit. The kangaroo was clear and effective - if it ain’t broke, don’t fix it (the broken part was people buying foreign goods - that’s a larger problem)
It looks like the coronavirus. Perhaps we could have something designed by an indigenous artist instead? australia logo
Looks something gaudy out of Crown Casino. SorryNotSorry
This here's the wattle, the emblem of our land. You can stick it in a bottle, you can hold it in your hand
It could be confused with Austria it is not immediately recognisable. Why change the kangaroo. that is known world-wide.
A mindless and non art design that ought to be ashamed of itself!
10 million spent for this, it’s money laundering. Create a fake problem and spend gov money for a solution
Looks like a Golden COVID to me 😊
10 million bhat is way to much for that pimped out virus speck ..
Is that what it is? Logos don't really work if they need explanation, eh? 🤷♂️
The new one look like the AU virus.
The golden coronavirus. Even an Australian will think that’s what it is.
Just like all LNP brain farts, another fail by ScottyFromMarketing and his LNP donors/mates/future employers. $10,000,000 down the gurgler AuspolSoCorrupt auspol
I bet there was a committee of at least 6 people, stayed in hotel all expenses paid. Then they would have been paid maybe $20,000 each to come up with this silly logo.
Why two of them? How much did the COVID-19 Symbol cost to develop?
I thought it was a logo from Angola 🇦🇴 abcnews hughriminton hughwhitfeld
That’s just awful.
Looks like something that was designed from a Facebook post.
What the actual F. That is awful. How much did that cost to be designed?
Who was the contractor who got the $10m? LNP connections?
Yes the world knows that the wattle is flower,IDONT THINK So,The world recognise the KANGAROO as representing Australia,even the ADF have as a it as a symbol on ships /aircraft,trade minister is fuckwit
Apparently 10mil.
This is dumb on so many levels. Not just a waste of money, but a huge waste of brand equity. Just so someone can stamp their ego all over it. Not a fan of the corona virus 🦠 AU wattle thing. 👎
Have to say, the old one is better.
Who's behind the logo replicating the coronavirus, Scotty from Marketing?
How much did that cost?
This is as boring as Simon Birmingham , does not even look like wattle.
Chinese Coronavirus symbol is now representing Australia
But then there is this...
Take your coronavirus symbol and hop off. That is just a mess not able to be identified as Australian at all. Who gave there people a job as public servants?
Looks like A virus
Aaron_Dodd2 The new logo is confusing. No one will know what that actually means. How many millions spent on that disaster?
Who in hell overseas knows what the golden wattle is where the Kangaroo 🦘 is known throughout the world as Australian trade minister is a fuckwit.
Looks like a golden covid
Birmo’s the worst trade minister ever and I’ve seen a few. And that’s a crap logo.
Aaron_Dodd2 What an appalling logo, a total waste of money at a time when so many people are suffering.
The new logo design is meaningless. Looks like a Christmas decoration or fireworks. The kangaroo is iconic and unique to Australia.
Surely we can come with something better
Strange, why are they ashamed of our macropods?
FFS where ius the Trade Minister's head. Business must boycott this spew logo.
Looks like yellow snow. What a piss take for a logo.
Aaron_Dodd2 Looks like Coronavirus+
Aaron_Dodd2 Looks like a shotgun raycast
Excellent replace a recognizable symbol with one that no one will have a clue about.
A free promotion for the gold industry.
Whoever designed it has taken then government for a ride! It’s terrible!!
I thought of wattle as soon as I seen it. I think only Australians would be able to identify it though.
I suppose that cost $squintymillions to come up with 🙄🙄🙄 - what’s wrong with the old immediately recognisable logo ?
So, something known globally as uniquely Australian replaced with something the world will think represents Austria. Way to go. auspol
Wow!! Happy hope they didn’t pay someone for the design!
They need to be fired and the old logo reinstated.
Seeing them together I like the green and gold better.
What moron came up with this idea! Disgraceful
That is shite.
Disgusting. Replicates the covid emblem. what's this, predictive programming from yonks ago, like the open ceremony at the Games overseas? Kick it to the kerb. Smells like globalist emblems to me, removing the Roo emblem known by all.
It seems this has gone viral.
What happens when reduced logo down to 2cm. Also degradation effect is not suitable! Bad design decision.
That is wattle? Please explain what the real plant looks like for the interested who live overseas!
It should have wattle yellow flowers on it.
Awful
If I hadn’t been told I would’ve assumed it’s someone having fun with the symbol for gold (Au).
Looks like a dandelion flower. Which bloody idiot thought this up? AND HOW MUCH DID IT COST?
What was wrong with the kangaroo surely the most recognizable Australian symbol in the world, it just goes to that old adage if it ain’t broken don’t fix it !!!
Aaron_Dodd2 Sorry, another failure, Australia. It looks more like a representation of the CoV-19 virus only gold plated. Not good to see the results of someone from marketing is continuing Scotty's underwhelming standards. You have to explain this one, where where any w/ wildlife doesn't.
What a horrible looking thing
Is this for Australians only? It’s pretty but “Au” means “Ouch” in German & “at” in French. Not many people are likely to recognise or connect wattle to Australia. Will need a lot of expensive marketing. Should have just changed colours of the ugly old logo.
jesus. that's a waste of money.
I've seen the logo on the left in the States, and I had no question where it was made. I would have no idea what the logo on the right meant.
That is the most useless logo... Supposedly $10m to design... Could of done it for free... As if anyone will know what it is or stands for..... Another ScottyfromMarketing failure!
It looks like the NBN Co logo and I hate it
What a knucklehead - he should be sacked!
Spose we have to change from kangaroos and koalas seeing as they’ll all be dead soon
It looks like someone just tested a spray can
Australia WHAT is wrong with our CURRENT Australian made logo? WHY waste more money on marketing bull$h1t, rather than getting out there and PROMOTING us... FFS more fluff than a fleecy towel! and less useful!
Who approved that? It's awful.
Whats wrong with the current one. It's not broken.
devalara44 Looks vaguely like the coronavirus.
Looks like a covid virus
gdgoz Dumb. One of the most universally recognised symbols in the world; and we mess with it.
Seriously, no one, almost ... no one outside Australia recognises the wattle as the symbol of the country. Here in Japan, the plant is called mimosa and it's linked to Italy. And ... does this golden dots look like the wattle anyway No. Bring back the roo 🦘
Did anyone ask for this?!? 😳
Golden Covid19
Why?
Font looks like in a text box in powerpoint lol
Austria and their yellow snow. Hint, don't eat it.
W....T.....F......?
Worst.Logo.Ever.
AU virus
Hideous, conveys nothing, waste of money. Stick with the original, it stands out a lot more changeforthesakeofchange auspol
Gone from a world wide recognisable logo to a group of gold dots that mean nothing. Whom ever approved this should loose there jobs.
Shocker
Fake news? Did someone mix up 1st of April with 1st of July?
Looks like a Myer Christmas bauble.
AU coronavirus
Who oversees has an idea what AU means? It's the symbol for gold. So we have a golden symbol with 'AU' meaning gold written on it. What are people to think? A kangaroo everyone the world over knows.
This will do wonders for Austrian trade
no one knows what the hell it is.....cant link it to 'Australia'. However, everyone around the world can easily recognize the kangaroo. Bad choice. But im sure some advertising yuppie got paid big bucks to come up with it.
So a logo that neither Australians or non-Australians will associate with Australia
We like it! The other one is so dated!
...Why? What's wrong with the Kangaroo one? This is their priorities right now?
Pity it looks like a Ferrero Rocher chocolate. But at least pencil-neck likes it.............
It looks like the new symbol for polonium.
We’re in a recession
That's not a wattle. It's turnbullmalcolm's 50,000 kms of shiny new NBN copper wire. auspol
And I bet that cost bloody tens of thousands of $. Why try and fix something that's not broken FFS.
As if this will be recognised as wattle to the world, looks more like Australia’s personal Corona Virus logo.
Looks like a corporate logo for a bank..🤢
Another step taken to destroy our National Identity, the Green and Gold kangaroo is recognizable all around the world.
A gold Covid 19.
Austria?
As a non Aussie who admires your Country, its pretty clever. AU - gold.
Any thoughts ProfAngePala?
What's that Skippy, that new logo is a load of shite. Sure is mate.
Who approved this Birmo It's not a good one ! By the way, who paid for it ? ScottMorrisonMP LiberalAus pm_live RitaPanahi
Most people on the planet relate to the unique and symbolic kangaroo 🦘. Nothing against a wattle but won’t have the impact. Austria or Australia?
How could they not notice it resembles the image everyone uses for covid?
Austria.
covidau
I bet they paid millions in 'consulting fees' for this rubbish.
It looks like golden CV-19.
You’re kidding? Only ScottMorrisonMP could find that appropriate. It’s awful. Wonder how much it cost? Pathetic
No. Oh no. Not to mention that a plant that mostly only grows in Vic and is a weed in WA and South Africa is a really poor choice for a national symbol.
What do they mean about altering the colours of the kangaroo logo?
Stick it in a bottle, or hold it in your hand.
ScottyFromMarketing had a say in this didn't he?
Well that’s sparkly
Waste of time and money. Looks terrible and why would you ditch the Kangaroo?
What, Austria?
WTF - more waste and not representative of Aus at all
So dumb. The kangaroo is iconic. This looks like fireworks with a bumper sticker in the middle.
Hell no!!!
if it aint broke dont fix it
The new logo looks shit.
Who the hell approved this?
What a waste of money a truly awful logo
Australia has Covid19
Fail
so we changed from a 'roo to a virus
Golden coronavirus
Looks dreadful. Are we promoting Covid-19?
Doesn’t it look a little similar to
Terrible. Apart from sportsrorts what’s this government good for.
who did they ask ?
Looks shithouse
No. Thanks. Stick with Skippy.
Bad
How many people overseas will know WTF 'AU' means? Why are the LNP so stupid? Austria?
Looks like AU periodic table of Gold haha
*ahem*
Looks like COVID-19.
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