Frozen 2 had to go straight to Disney’s streaming service because of the pandemic. Picture: Disney via APBut if Warner Bros’ move was to become more widespread among the industry, which in the last decade has been ravaged by piracy, streaming services and most recently the COVID-19 pandemic, it could doom cinemas to the history books.
The box office in Australia raked in $1.2 billion in 2019, with $40 million generated from Aussie films.Warner Bros. will release its entire 2021 slate of movies on HBO Max streaming and in theatres simultaneously, including The Matrix 4 and Denis Villeneuve's Dune remake. Picture: Robyn Beck/AFPMovie exclusivity in cinemas used to last 90 days, but even this has been eroded in the last year.
Australian independent cinema chain United Cinemas has been lobbying the Federal Government to intervene by legislating a mandatory theatre-exclusivity window for new film releases – arguing it’s the only thing keeping cinema alive. France and Turkey have passed similar legislation.“The approach taken by Warner Bros means that high-quality streams of new films, both legal and illegal, will be available online,” he said.
“Cinemas that can advertise their unique viewing experience, such as massive screens with the latest projection technology, advanced sound systems or luxury cinema concepts, are forecast to remain in demand over the next five years,” explained Mr Chapman.
I was just saying yesterday how cool it would be to watch new movies at home. Hated cinemas since the 90s.
Piracy comes from streaming services, really dumb move from WB that will see piracy thrive even more.
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