Supermarket giant Coles has upped the ante on grocery collection, promising shoppers they’ll be able to pick up click and collect orders within one hour at stores across the country.
Coles said customers were demanding more convenience about when they shop and how they order groceries.“Our research shows the number one consideration for online shoppers is convenience and for click and collect customers it’s immediate collection,” he said. The offer lets shoppers order up to 40 items between 8:30am and 4:30pm each day, for a flat pickup fee of $5 and a promise that the groceries will be ready to be placed in a car boot in less than an hour.
The major supermarkets have moved fast to meet customer expectations after a surge in online grocery shopping over the past two years.Woolworths expanded its ‘Metro60’ delivery app to Melbourne in August after a successful launch in Sydney, promising shoppers delivery in under 60 minutes from a selection of more than 4,000 products.
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