Ultra-fast fashion giant Shein accused of copying Zara designs

, captioned “Dupe AllyLikes”, shows a pastel pink and orange Zara shirt costing €29.95 alongside an apparently identical shirt from Shein for €4.49 , complete with the product codes required to buy it.says in Spanish: “Find Zara clothes at Shein twice as cheap!!!! Every day new garment!! References of all garments. Start saving!”website, reaching $15.7bn in sales. It is now reportedly looking for $1bn in funding, and a $100bn valuation.

Alex Crumbie of the campaign group Ethical Consumer said imitation “seems to be the cornerstone of super-fast fashion”, adding: “These brands typically reproduce fashion seen elsewhere and turn it around in a week. Copying designs decreases the lead time.” How they do it so quickly and cheaply is not known. “There is not a huge amount of information on Shein,” said Crumbie. “They will have supply chains all over the world where they can keep costs low, but where, we don’t know.”

If it is indeed plagiarism, could Shein get away with it? Quite possibly. “Let’s assume Shein did steal a Zara idea,” said Mike Flanagan, the chief executive of Clothesource consultancy. “By the time Zara spots it and sues, you’re looking at two years. But that design might have only sold five copies, and then disappeared within weeks. Proving something two years down the line is impossible.”

Zara’s owner Inditex declined to comment. A Shein spokesperson said: “Shein suppliers are required to comply with the company’s code of conduct and certify their products do not infringe on third-party IP.”

Source: Entertainment Trends (entertainmenttrends.net)

The chinese will have as well and no one do anything about it

What design? Nothing original. The sheath (style of dress) and the colour pink have been around a long time.

But there is no different though.

Not really 'ultra fast' if they are imitators

Who cares who copied who. Both are gross

Let them fight in court

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