Trump TV: No.1 destination for MAGA faithful won’t question a word he says

On the second floor of a single-family home in a sprawling suburban development, a three-member production crew sat behind banks of computer monitors and guided the conservative Right Side Broadcasting Network’s coverage of a recent Donald Trump rally.

In less than a decade, RSBN has gone from an upstart internet broadcaster to a major player in Trump’s MAGA universe, amassing more than 2 million subscribers on its YouTube channel and on Rumble, an alternative video-sharing platform. And it all started when a freelance website designer with zero media experience had a brainstorm: There was a big audience for Trump TV.Joe Seales started RSBN almost ten years ago after deciding that mainstream news networks weren’t covering Trump fairly.Seales was a stay-at-home father in 2015 and was growing annoyed with the coverage of Trump’s first run for the White House. The big news networks, he said, refused Trump’s pleas to show the size of the crowds he was pulling in.

Then came offers for a free “Kids Guide to President Trump,” endorsed by former Arkansas Republican Governor Mike Huckabee. Seales declined to discuss RSBN’s finances in detail. But he said a single livestream of a Trump rally can generate as much as $US15,000 for RSBN. “I don’t really feel it’s our place to call anyone out,” he said. “I like to let people make that decision on their own and to research the facts.”

Jennifer Mercieca, a professor of communications at Texas A&M University and a historian of American political rhetoric, said Trump’s MAGA base flocks to RSBN because they trust him more than mainstream news organisations. “I could care less if anybody knows who I am,” Seales said. “I know what fame can do. It took a toll on my family, my father.”

Plenty of rally veterans consider Glenn a celebrity of MAGA world. Outside the Greensboro Coliseum, a woman rushed up to hug him. “I watch you on Facebook all the time,” she said.

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