aimed at increasing the “virality” of new releases, in what appears to be an expansion of the label’s battle with TikTok.The world’s largest music label is a partner in Vevo, the service that hosts music videos from artists signed to the big three major labels – UMG, Sony and Warners.
A couple of weeks later, the dispute extended to the publishing side of the business. In some instances, that meant music disappeared if there was even one Universal-signed writer on it – regardless of the rest of the team’s status – leaving many creators with no relationship with UMG
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