In the bruising bust-up between Bega and Kraft, it was announced this week by a Federal Court judge thatand the US firm would be barred from selling peanut butter in the famous yellow jars it invented.
A Federal Court judge has ruled Bega now rightfully owns the distinctive peanut butter jar lids, labels and jars despite rival Kraft creating them. Picture: Peter RistevskiRewind to 2012, and Australia’s Kraft peanut butter is owned by the huge US food company Kraft. So far, so simple. But that wasn’t enough for Kraft. It took Bega to court first in New York and then in Australia. It argued the peanut butter “trade dress” — the shape of the jar, distinctive yellow lids and label design — were not part of the deal. Bega may have bought the factory but the jars were ours insisted Kraft which, in the meantime, had merged with Heinz.
Justice David O’Callaghan wasn’t convinced. On Wednesday he acknowledged the trade dress had been created by Kraft, but it had been bought fairly and squarely by Bega. Bega noted the 2018 jars of Kraft peanut butter, with the new recipe within, sported the phrase “Loved since 1935” beneath the logo.
Yeah bega who’s ex CEO is a pedophile and in prison yeah great call on that one !
Can't say I'm sorry for KraftHeinzCo I'll continue to support Bega as they saw fit to support Australian people and products.👍👍
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