The once-struggling Parramatta Eels club will diversify its income stream away from poker machines by leasing commercial and retail space in a new $65 million rugby league facility.
“We’ve gone from a significant loss-making enterprise back five or six years ago to a club that has generated profits in excess of $1 million in each of the past three years,” Eels chief executive Jim Sarantinos said. The Eels NRL club also receives funding via the NRL’s broadcast agreement with Foxtel and Nine, which publishes“Thankfully over the past three years, we’ve been able to get ourselves to a position where the football club is profitable in its own right,” Mr Sarantinos said. “So, we’re not dependent on funding from the leagues club for our sustainability.”The Eels, like many other clubs, had traditionally relied on poker machine income for funding.
NSW government data shows that clubs in greater western Sydney house more poker machines and generate more revenue per premise than in other parts of the state.Parramatta Leagues Club is a major pokie venue, housing about 440 of the approximate 1200 machines in the local government area., the Parramatta board was sacked and replaced with an administrator after officials were accused of using inflated invoices to secretly pay players.
“Parramatta is in the heartland of Sydney, and all our clubs are community-based clubs and the Eels have done a terrific job of connecting with their community.“Our mission is that every one of our 17 clubs has a fortress, a home stadium, and a centre of excellence for male and female players, boys and girls.
“They’ve shaken up the governance of the club because of the past chicanery in the boardroom,” Mr Brown, a self-confessed Eels tragic, said.
Farmers Markets every Sunday is the strategy.
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