Valentine’s Day is traditionally an opportunity to splash out on some good fizz, open a bottle of something special for your beloved or escape to a secluded picnic spot with a couple of favourite tinnies in the Esky. Trouble is, Valentine’s Day also falls slap-bang in the middle of FebFast – tricky if you or the object of your affections is swearing off the booze.
French Bloom has got the champers covered for Valentine’s Day: Stock up now with their non-alcoholic fizz. “The rise of the ‘non-alc’ drinks category in recent years is nothing short of stratospheric,” she writes. But these new products wouldn’t exist if there wasn’t a demand for them. And this is the big, extraordinary difference between 2013 and 2023: sobriety, once stigmatised, has now been re-branded as a source of pride, not shame – an act of defiance, particularly among the younger generation.
In a gruelling account of living through Melbourne’s COVID-19 lockdowns, Stark also explains how the pandemic “turbocharged a change in the nation’s drinking habits”.“Perhaps it’s unsurprising,” she writes, “that a seismic event that is rocking the foundations of our very existence would concentrate the mind on the meaning of life and the way we’re living it.
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