"The moment you hit 100,000 followers, and you're averaging 100,000 views per video, or per post, it starts to become a job," Mr Michaelides says.But it can be hard for them to find representation.
Ms Letts works with several of them, and says she's built close professional relationships with most of their parents, who act as the children's managers. Child influencers are more common in America, Ms Letts adds, where some parents create up to six videos per week with their family.through his surfing vlogs. It didn't pan out, but she says he gained skills from the experience.
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