Creating a best-selling book takes a good plot, loveable characters and, now, the social media video-sharing platform TikTok., making it the biggest social media platform on earth, according to Forbes.
Redden is studying teenage reading habits and preferences, including their use of books and social media. "I think its popularity comes from a combination of factors, it's short-form video, its fast, its authentic and relatable."Booktok propelled Hoover to success, shooting both her books featured on Booktok to the #1 spot on the NYT best sellers list
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