The Australian woodcutter taking social media by storm

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Nick Pedulla is one of a new breed of craftspeople who are building massive online profiles.

In cabinetmaker Nick Pedulla’s spotless Brookvale workshop there are some unusual items that would initially seem to have little to do with the art of fine woodworking.

With 330,000 subscribers to his YouTube channel and nearly 1,000 Patreon members paying up to $16.50 each month to view instructional videos, what started as a fun diversion eight years ago has now become the cornerstone of his work. One of Pedulla’s pieces, his extraordinary Vigne Bench, will be the star of the show at the Australian Design Centre’sConsidering whether the bench with its dramatic flowing curves is a piece of art or a piece of furniture, Pedulla concludes it’s “a bit of both”.

 

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