has retained its position as Victoria’s most-read masthead, according to the latest Total News readership figures released by Roy Morgan.had 251,000 readers, while Saturday’s print edition recorded 403,000 readers. In the past month, 1.05 million people, on average, read a print edition of“Our focus on quality, high-impact journalism that matters to Victorians is making a real difference to the lives of people in this state,”editor Patrick Elligett said.
The research showed 97 per cent of Australians read news each month, with 62 per cent of readers paying for access. “News is lean-in premium content. Audiences aren’t scrolling past it; they’re actively engaged, and that means much higher engagement for ads placed within news,” said ThinkNewsBrands’ chief executive Vanessa Lyons.
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